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Land of Origins: A new Tourism Brand for Ethiopia
The Ethiopian Tourism Organization (ETO) started operations in 2014 with a double mandate: developing the tourism product and promoting Ethiopia as a tourism destination. The ETO is based in Addis...
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Ethiopia: From Origin of Great Runners to a Runner's Destination
On the eve of the 2015 Great Ethiopian Run International 10km, the Ethiopian Tourism Organization (ETO) is delighted to announce a plan to develop and promote running-based tourism in partnership with...
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ITB Berlin 2016
The Ethiopian Tourism Organization (ETO) is excited to officially launch its new brand at ITB Berlin 2016.Our new brand was developed in consultation with Ethiopian stakeholders, tour operators in...
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